Analyze Stripe Subscriber Cohorts
Master cohort analysis to understand subscriber behavior and improve retention
Understanding Cohort Analysis
Cohort analysis helps you understand how different groups of subscribers behave over time. Using Data Exporter with Google Sheets, you can segment your Stripe subscribers into cohorts and track their behavior patterns, retention rates, and lifetime value.
Setting Up Cohort Analysis
- Export Subscriber Data
Use Data Exporter to get detailed subscriber information from Stripe.
- Define Cohort Groups
Group subscribers by signup date, plan type, or acquisition channel.
- Create Cohort Tables
Build retention and behavior tracking tables for each cohort.
- Set Up Visualizations
Create charts to visualize cohort performance over time.
- Enable Automated Updates
Configure regular data refreshes for ongoing analysis.
Key Cohort Metrics
- Retention rates by cohort
- Average revenue per cohort
- Upgrade patterns by group
- Feature adoption rates
- Time to conversion metrics
Advanced Cohort Analysis
- Behavioral pattern analysis
- Customer journey mapping
- Churn prediction by cohort
- Lifetime value forecasting
Taking Action on Insights
- Identify successful acquisition channels
- Optimize onboarding for better retention
- Target specific cohorts for upgrades
- Improve features based on usage patterns
- Develop targeted retention strategies
Common Analysis Scenarios
- Compare pricing plan performance
- Analyze seasonal signup impacts
- Evaluate marketing campaign effectiveness
- Track feature adoption influence